- 新媒体营销实务(英文版)
- - 作者：编者:李亚斌//王晓亮//高红|责编:张新建
  - 出版社：东南大学
  - ISBN：9787576616507
  - 出版日期：2025/05/01
  - 页数：279
- 售价：32

内容大纲
教材以认识新媒体入手，围绕新媒体营销岗位的基本技能要求为主线，理论与实操相结合，主要介绍新媒体营销人员团队成员构成、素质要求、成长路径等岗位需求能力特征；围绕从事该岗位所需具备的微信营销、微博营销、视频营销、APP营销、直播营销、社群营销等能力技巧和方法。有助于学习者通过学习基本形成新媒体营销的职业能力，并能有效开展新媒体营销活动；有助于帮助企业培育新增长点、形成新动能。《新媒体营销实务》既是国家特色高水平高职学校建设项目成果教材，也是电子商务国家级职业教育教师教学创新团队建设成果系列教材。
作者介绍
目录
Module 1 Entering New Media Marketing
  Project 1 Understanding New Media and New Media Marketing
    Task 1.1 Understanding the concept of new media
    Task 1.2 Concepts and principles of new media marketing
    Task 1.3 Forms and methods of new media marketing
  Project 2 Ability and Job Responsibilities of New Media Marketing Personnel
    Task 2.1 Composition of the new media marketing team
    Task 2.2 Qualities of new media marketing practitioners
Module 2 Learning New Media Marketing
  Project 3 WeChat Marketing
    Task 3.1 WeChat Moments marketing
    Task 3.2 WeChat public account marketing
  Project 4 Weibo Marketing
    Task 4.1 Registration and positioning of Weibo accounts
    Task 4.2 Tips for using Weibo accounts
    Task 4.3 Weibo marketing
  Project 5 Short Video Marketing
    Task 5.1 Types and models of video marketing
    Task 5.2 Operation of Douyin short video platform
  Project 6 App Marketing
    Task 6.1 App marketing models
    Task 6.2 Marketing strategies to increase App download rates
Module 3 Implementing New Media Marketing
  Project 7 Live Selection Strategy
    Task 7.1 Target user analysis
    Task 7.2 Product selection analysis
  Project 8 Conduct Live Streaming Marketing
    Task 8.1 Choice of live streaming platforms
    Task 8.2 Conduct live streaming activities
    Task 8.3 Live replay
  Project 9 Development of Community Marketing
    Task 9.1 Build a community
    Task 9.2 Cultivate a community
    Task 9.3 Increase community activity
References

内容大纲

作者介绍

目录

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