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内容大纲
《新编跨文化商务英语交流》突出了从新角度和多维度提高跨文化商务英语交流技能的特点。本教材结构紧密有序，从交际理论和文化本质出发，利用文化分析理论和众多的典型案例来分析文化差异导致的国际商务交流失败或成功的深层原因，提出了消除国际商务交流中误判、失误和冲突的策略。本着理论联系实际的原则，本教材涵盖了国际商务活动的多种场景，揭示了各种场景下的具体文化差异，以解决问题为导向，为国际商务活动的参与者和学习者提供了提高文化差异认知和跨文化商务英语交流能力的学习渠道。 -
作者介绍
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目录
UNIT 1 THE BASICS OF CULTURE
1.1 Learning Objectives
1.2 Guide to Reading
1.3 New Words
1.4 Reading Material
1.5 Cases and Analyses
1.6 Supplementary Reading
UNIT 2 THE BASICS OF COMMUNICATION
2.1 Learning Objectives
2.2 Guide to Reading
2.3 New Words
2.4 Reading Material
2.5 Cases and Analyses
2.6 Supplementary Reading
UNIT 3 CULTURE AND COMMUNICATION
3.1 Learning Objectives
3.2 Guide to Reading
3.3 New Words
3.4 Reading Material
3.5 Cases and Analyses
3.6 Supplementary Reading
UNIT 4 CULTURAL DIMENSIONS
4.1 Learning Objectives
4.2 Guide to Reading
4.3 New Words
4.4 Reading Material
4.5 Cases and Analyses
4.6 Supplementary Reading
UNIT 5 CULTURAL VALUES AND STEREOTYPING
5.1 Learning Objectives
5.2 Guide to Reading
5.3 New Words
5.4 Reading Material
5.5 Cases and Analyses
5.6 Supplementary Reading
UNIT 6 CROSS-CULTURAL COMMUNICATION IN INTERNATIONAL MARKETING
6.1 Learning Objectives
6.2 Guide to Reading
6.3 New Words
6.4 Reading Material
6.5 Cases and Analyses
6.6 Supplementary Reading
UNIT 7 CROSS-CULTURAL COMMUNICATION IN INTERNATIONAL NEGOTIATION
7.1 Learning Objectives
7.2 Guide to Reading
7.3 New Words
7.4 Reading Material
7.5 Cases and Analyses
7.6 Supplementary Reading
UNIT 8 CROSS-CULTURAL COMMUNICATION IN INTERNATIONAL ADVERTISING
8.1 Learning Objectives
8.2 Guide to Reading
8.3 New Words
8.4 Reading Material
8.5 Cases and Analyses
8.6 Supplementary Reading
UNIT 9 CROSS-CULTURAL COMMUNICATION IN INTERNATIONAL MANAGEMENT
9.1 Learning Objectives
9.2 Guide to Reading
9.3 New Words
9.4 Reading Material
9.5 Cases and Analyses
9.6 Supplementary Reading
UNIT 10 CROSS-CULTURAL COMMUNICATION IN CORPORATE CULTURE
10.1 Learning Objectives
10.2 Guide to Reading
10.3 New Words
10.4 Reading Material
10.5 Cases and Analyses
10.6 Supplementary Reading
UNIT 11 ORGANIZATIONAL CULTURES
11.1 Learning Objectives
11.2 Guide to Reading
11.3 New Words
11.4 Reading Material
11.5 Cases and Analyses
11.6 Supplementary Reading
UNIT 12 CULTURAL GAPS IN VERBAL COMMUNICATION
12.1 Learning Objectives
12.2 Guide to Reading
12.3 New Words
12.4 Reading Material
12.5 Cases and Analyses
12.6 Supplementary Reading
UNIT 13 CULTURAL GAPS IN NON-VERBAL COMMUNICATION
13.1 Learning Objectives
13.2 Guide to Reading
13.3 New Words
13.4 Reading Material
13.5 Cases and Analyses
13.6 Supplementary Reading
UNIT 14 BUSINESS ETIQUETTE AND PROTOCOLS
14.1 Learning Objectives
14.2 Guide to Reading
14.3 New Words
14.4 Reading Material
14.5 Cases and Analyses
14.6 Supplementary Reading
Key to the Questions
Reference
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