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内容大纲
《商务英语》一书根据高等教育英语教学的特点，提供相关的知识讲解与实用训练，力求使学生通过切合实际的语言学习奠定基础，在日常或涉外工作时能更加熟练地掌握使用英语。本书知识紧扣大纲要求，在拓宽学生视野、扩大其知识面的同时，有针对性地进行英语语言训练。本书内容贴近学生学习、成长与未来职场发展要求，选材实用、有趣，内容围绕相关岗位对英语核心能力的需求而设计，体现商务英语的职业性和实用性。本书适合作为商务英语专业和国际商贸类课程的学生用书。 -
作者介绍
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目录
Unit 1 Career Planning
Warming-Up
Reading A: Career Planning Cycle
Listening
Speaking
Reading B: A Self-Introduction in an Interview
Writing: Resume
Project
New Words and Expressions
Vocabulary and Structure
Grammar
Enjoy Yourself
Unit 2 Business Competency
Warming-Up
Reading A: Core Competencies and Skills Valued by Employers
Listening
Speaking
Reading B: How to Delegate
Writing: Memo
Project
New Words and Expressions
Vocabulary and Structure
Grammar
Enjoy Yourself
Unit 3 Marketing Strategies
Warming-Up
Reading A: Marketing Mix of Huawei
Listening
Speaking
Reading B: Conducting Effective Market Research Surveys
Writing: Business Report
Project
New Words and Expressions
Vocabulary and Structure
Grammar
Enjoy Yourself
Unit 4 Business Communication
Warming-Up
Reading A: Small Talk
Listening
Speaking
Reading B: Six Key Business Negotiation Strategies
Writing: Telephone Message
Project
New Words and Expressions
Vocabulary and Structure
Grammar
Enjoy Yourself
Unit 5 Business Etiquette
Warming-Up
Reading A: Workplace Social Etiquette
Listening
Speaking
Reading B: International Business Etiquette
Writing: Business Trip Itinerary
Project
New Words and Expressions
Vocabulary and Structure
Grammar
Enjoy Yourself
Unit 6 Starting New Business
Warming-Up
Reading A: How to Start a Business
Listening
Speaking
Reading B: Four Small Business Ideas and Business Opportunities in China
Writing: Project Report for New Business
Project
New Words and Expressions
Vocabulary and Structure
Grammar
Enjoy Yourself
Unit 7 Corporate Management
Warming-Up
Reading A: Corporate Culture
Listening
Speaking
Reading B: The Path to Building Successful Work Teams
Writing: Notices
Project
New Words and Expressions
Vocabulary and Structure
Grammar
Enjoy Yourself
Unit 8 Business Globalization
Warming-Up
Reading A: E-commerce is Globalization's Shot at Equality
Listening
Speaking
Reading B: How the Belt and Road Initiative Will Transform the World Economy
Writing: Bill of Lading
Project
New Words and Expressions
Vocabulary and Structure
Grammar
Enjoy Yourself
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