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    • 商务英语
      • 作者:编者:邬帅//林继玲//项娜|责编:戴如月
      • 出版社:同济大学
      • ISBN:9787576517286
      • 出版日期:2025/07/01
      • 页数:196
    • 售价:22.4
  • 内容大纲

        《商务英语》一书根据高等教育英语教学的特点,提供相关的知识讲解与实用训练,力求使学生通过切合实际的语言学习奠定基础,在日常或涉外工作时能更加熟练地掌握使用英语。本书知识紧扣大纲要求,在拓宽学生视野、扩大其知识面的同时,有针对性地进行英语语言训练。本书内容贴近学生学习、成长与未来职场发展要求,选材实用、有趣,内容围绕相关岗位对英语核心能力的需求而设计,体现商务英语的职业性和实用性。本书适合作为商务英语专业和国际商贸类课程的学生用书。
  • 作者介绍

  • 目录

    Unit 1 Career Planning
      Warming-Up
      Reading A: Career Planning Cycle
      Listening
      Speaking
      Reading B: A Self-Introduction in an Interview
      Writing: Resume
      Project
      New Words and Expressions
      Vocabulary and Structure
      Grammar
      Enjoy Yourself
    Unit 2 Business Competency
      Warming-Up
      Reading A: Core Competencies and Skills Valued by Employers
      Listening
      Speaking
      Reading B: How to Delegate
      Writing: Memo
      Project
      New Words and Expressions
      Vocabulary and Structure
      Grammar
      Enjoy Yourself
    Unit 3 Marketing Strategies
      Warming-Up
      Reading A: Marketing Mix of Huawei
      Listening
      Speaking
      Reading B: Conducting Effective Market Research Surveys
      Writing: Business Report
      Project
      New Words and Expressions
      Vocabulary and Structure
      Grammar
      Enjoy Yourself
    Unit 4 Business Communication
      Warming-Up
      Reading A: Small Talk
      Listening
      Speaking
      Reading B: Six Key Business Negotiation Strategies
      Writing: Telephone Message
      Project
      New Words and Expressions
      Vocabulary and Structure
      Grammar
      Enjoy Yourself
    Unit 5 Business Etiquette
      Warming-Up

      Reading A: Workplace Social Etiquette
      Listening
      Speaking
      Reading B: International Business Etiquette
      Writing: Business Trip Itinerary
      Project
      New Words and Expressions
      Vocabulary and Structure
      Grammar
      Enjoy Yourself
    Unit 6 Starting New Business
      Warming-Up
      Reading A: How to Start a Business
      Listening
      Speaking
      Reading B: Four Small Business Ideas and Business Opportunities in China
      Writing: Project Report for New Business
      Project
      New Words and Expressions
      Vocabulary and Structure
      Grammar
      Enjoy Yourself
    Unit 7 Corporate Management
      Warming-Up
      Reading A: Corporate Culture
      Listening
      Speaking
      Reading B: The Path to Building Successful Work Teams
      Writing: Notices
      Project
      New Words and Expressions
      Vocabulary and Structure
      Grammar
      Enjoy Yourself
    Unit 8 Business Globalization
      Warming-Up
      Reading A: E-commerce is Globalization's Shot at Equality
      Listening
      Speaking
      Reading B: How the Belt and Road Initiative Will Transform the World Economy
      Writing: Bill of Lading
      Project
      New Words and Expressions
      Vocabulary and Structure
      Grammar
      Enjoy Yourself

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