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    • 新兴技术商务基础(国际本科财经基础全英文系列教材)
      • 作者:编者:周勤|责编:王雅楠
      • 出版社:复旦大学
      • ISBN:9787309181395
      • 出版日期:2025/08/01
      • 页数:170
    • 售价:24
  • 内容大纲

        本书聚焦传统商业与前沿技术的融合,帮助学生理解商业核心原理及技术对现代商业的重塑,兼顾理论与实践,培养其应对全球化复杂商业挑战的能力。本书内容分为四大模块:第一部分解析组织通过商业系统整合人、技术与运营实现目标的方式,以及运营管理和价值链优化方法;第二部分以全球化为背景,结合英国案例分析经济、法律、利益相关者等外部因素对商业环境的影响;第三部分探讨人口变化、人工智能等内部因素对组织运营的重塑,以及多样性与包容性在创新中的作用;第四部分聚焦大数据、伦理法律挑战等,阐释技术在商业决策和效率中的关键作用。
        在当下全球经济与教育开放的背景下,本书为学生提供了理解商业本质、掌握新技术的工具,助力其成长为兼具商业智慧与技术洞察力的未来领导者,为全球经济和教育生态发展贡献力量。
  • 作者介绍

  • 目录

    Course Title and Introduction
    Part 1 Structure,System,Evolution,and Management of Operations
    Opening Case:GreenTech Solutions-Creating a Sustainable Long-Term Business System
    Chapter 1 Understanding Organization
      1.1  What Is It
      1.2  Its Context
    Chapter 2 Business System:Definition,Characteristics,Examples,and Nature
      2.1  Definition of A Business System
      2.2  Characteristics of A Business System
      2.3  Examples of Business Systems
      2.4  Nature of A Business System
    Chapter 3 Evolution of Business
      3.1  Key Stages
      3.2  Case Studies
    Chapter 4 Operational Management,Business Operations,and Value Chain:Concepts and Examples
      4.1  Operational Management
      4.2  Business Operations
      4.3  Value Chain
    Chapter 5 Examples of Business Operations and Value Chain in Practice
      5.1  Example 1 -A Supermarket
      5.2  Example 2 -A Printing Services Firm
      5.3  Example 3 -A Dental Practice
      5.4  Analysis of Examples
      Summary of Part 1
    Part 2 Contemporary Factors Influencing the External Business Environment
    Opening Case Study:TechGlobal Inc. —Navigating Global External Business Environments
    Chapter 6 Overview of UK Economy Sectors and Import-Export Trade
      6.1  UK Economy Sectors and Their Contributions
      6.2  Composition of the UK Economy and Sector Examples
    Chapter 7 UK Import-Export Market Overview
      7.1  Trends of the UK Balance of Payments and Trade Balance
      7.2  Great Practices for Businesses Trading Internationally
    Chapter 8 Globalization and Globalism
      8.1  Define the Term Globalization
      8.2  Define the Term Globalism
      8.3  Globalization-Driven Opportunities:Navigating Cross-Border Business
      8.4  Threats of Globalism in Business
      8.5  The Multidimensional Implications of Globalization and Globalism
    Chapter 9 Legal Requirements for Business Structures in the UK
      9.1  Sole Trader
      9.2  Traditional Partnerships
      9.3  Limited Partnerships (LP)
      9.4  Limited Liability Partnerships (LLP)
      9.5  Private Limited Company
      9.6  Public Limited Company
    Chapter 10 Stakeholders in Organizational Contexts
      10.1  What Is A Stakeholder
      10.2  Types of Stakeholders
      10.3  Interests and Influences of Organizational Stakeholders
      10.4  Stakeholder Relationship Management

      10.5  Case Study:The Impact of Stakeholders on Shell’s Business Operations
    Chapter 11 Digital and Artificial Intelligence (AI) Transformation
      11.1  Understanding Digital Transformation:A Conceptual Foundation
      11.2  The Role of AI in Digital Transformation
      11.3  Illustrative Case Study
      Summary of Part 2
    Part 3 Contemporary Factors Affecting the Internal Business Environment
    Opening Case Study:InnovateTech-Understanding the Internal Business Environment for the Digital Era
    Chapter 12 Demographic Cohorts and Organizational Implications:A Cross-Sector Analysis
      12.1  Define Demographic Cohorts
      12.2  The Benefits of a Multigenerational Workforce
      12.3  Challenges Mixed Cohort Groups Pose to Effective Team Management
      12.4  Managing Workplace Challenges in the New-Generation Entry Wave
    Chapter 13 Workforce Diversity:Concepts,Benefits,Challenges,and Case Studies
      13.1  What Is Diversity and Workforce Diversity
      13.2  The Benefits of Workforce Diversity for Organizations
      13.3  The Benefits of a Diverse and Inclusive Workforce
      13.4  The Challenges in Managing a Diverse Workforce
      13.5  How Organisations May Obtain a Competitive Advantage by Enhancing Workplace Diversity
      13.6  Case Application
    Chapter 14 Artificial Intelligence (AI):Theoretical Foundations,Technical Mechanisms,Cross-Domain Applications,and Societal Implications
      14.1  Defining Artificial Intelligence
      14.2  AI Applications
      14.3  Case Studies
      14.4  Why AI for Operations Management Matters
      14.5  Summary
    Chapter 15 Technology-Based Business Models:Concepts,Types,Mechanisms,Benefits,and Examples
      15.1  Defining the Business Model
      15.2  Technology-Based Business Models:Types,Mechanisms,Benefits and Examples
      Summary of Part 3
    Part 4 The Impact of Current Technology on Business Operations
    Opening Case Study:TechNova-Harnessing Data and Technology for Business Excellence
    Chapter 16 Big Data:Concepts,Characteristics,Key Enablers,Applications,and Value
      16.1  Concept and Characteristics
      16.2  Big Data:The Key Drivers
      16.3  Big Data Application:Sector,Industry,Business Core Function Landscapes and the Benefits
      16.4  Case Studies:Big Data Applications in Chinese Enterprises
    Chapter 17 Disruptive Convergence:How IoT,Blockchain,5G,and Industrial Robots Are Redefining Business Operations and Supply Chain Agility
      17.1  IoT-Driven Industrial Transformation
      17.2  Digital Twins and Predictive Maintenance
      17.3  Blockchain in Supply Chain Optimization
      17.4  5G-Edge Computing Synergy
    Chapter 18 Defending the Digital Frontier:Cybersecurity Strategies and Ethical Frameworks for Modern Business
      18.1  Cybersecurity
      18.2  Ethical Issues in Digital Technology
    Chapter 19 Data Protection Act
      19.1  Key Principles
      19.2  How to Execute
    Chapter 20 Business Resilience and Adaptability:Business Continuity,Business Continuity Planning,Importance,Challenges,and Technological Solutions
      20.1  Understanding Business Resilience

      20.2  Business Continuity:Definition
      20.3  Examples of Threats Identified in Business Continuity Plans
      20.4  Business Continuity Planning
      20.5  The Critical Importance of Business Continuity Planning (BCP)
      20.6  Supply Chain Resilience and the Role of Technological Applications
      20.7  Big Data and Emerging Technologies:Proactive Disruption Management
      Summary of Part 4
    Reference List

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