- 品牌形象标识设计(设计学类国家一流本科专业建设系列教材)(英文版)
- - 作者：编者:车焱森|责编:陈喜艳
  - 出版社：武汉大学
  - ISBN：9787307250345
  - 出版日期：2025/08/01
  - 页数：155
- 售价：19.6

内容大纲
本书是介绍商业品牌设计理论与实践运用的专业教材，内容分为三个核心部分：第一部分为基础理论，着重阐释品牌的核心概念、市场作用及商业价值；第二部分为设计要素，详细介绍品牌设计的构成要素、形式美法则、色彩搭配技巧及完整设计流程；第三部分为实践分析，深入探讨品牌与商品的内在关联，解析品牌设计如何精准凸显商品特色。
本书既可作为平面设计、商品品牌展示设计及相关专业的教学用书，也能为平面设计师、相关专业学生及商业品牌策划人员提供兼具理论性与实践性的参考指导。
作者介绍
目录
Chapter 1  Branding Basics
  1.1  The concept of brand
  1.2  Brand ideals: Overview
    1.2.1  Vision
    1.2.2  Meaning
    1.2.3  Authenticity
    1.2.4  Differentiation
    1.2.5  Sustainability
    1.2.6  Coherence
    1.2.7  Consistency
    1.2.8  Flexibility
    1.2.9  Commitment
    1.2.10  Value
  1.3  Brand architecture
  1.4  The future for brands
Chapter 2  Brand Strategy
  2.1  Build a brand strategy
  2.2  Build brand identity
    2.2.1  Make brand working
    2.2.2  The changes of the brand
  2.3  Brand marks
  2.4  Analysis of brand characteristics
    2.4.1  Shape
    2.4.2  Color
    2.4.3  Form
  2.5  Naming brands
  2.6  Cultural branding: importance and strategies
  2.7  Using design to shape brand culture
    2.7.1  Cultural significance of symbols and names
    2.7.2  Choose a good image representative
    2.7.3  Creating a culturally distinctive product image
    2.7.4  Emphasize the perceived value of the brand
    2.7.5  Strengthen brand personality
    2.7.6  Enhancing brand cultural connotation with national and ethnic characteristics
    2.7.7  Follow the trend and keep up with the times
    2.7.8  Win-win cooperation in culture and marketing
    2.7.9  Brand extension, endless growth
    2.7.10  Visual recognition for all-round and three-dimensional brand shaping
    2.7.11  Emphasize the role of designers
  2.8  Designing for other cultures
Chapter 3  General Concepts of Logo
  3.1  Types of logo designs
    3.1.1  Images
    3.1.2  Typography
  3.2  The step of logo design
  3.3  Elements of iconic design
    3.3.1  Keep it simple
    3.3.2  Modernism in design
    3.3.3  Monograms
    3.3.4  Logo system

    3.3.5  Pictogram
Chapter 4  The Design Process of Logo
  4.1  The design process
  4.2  The stages of the design process
  4.3  The creative process
    4.3.1  The client's role within the design process
    4.3.2  The design process in the academic environment
    4.3.3  Developing guidelines
    4.3.4  Analysis
    4.3.5  Questions and techniques
  4.4  Sketching
  4.5  Rough concepts
  4.6  Produce category analysis
    4.6.1  Visual analysis boards
    4.6.2  Analyzing the brand environment
    4.6.3  Organizing your source material
  4.7  Edit a logo
  4.8  Evaluating the data and reaching conclusions
    4.8.1  Consumer/audience
    4.8.2  The design brief
  4.9  Research in an educational setting
Chapter 5  The Relationship Between Products and Brands
  5.1  The product design and brand
  5.2  Product life cycle
  5.3  The relationship between design, brand, and culture
Chapter 6  Delivering the Final Design
  6.1  Choosing the best concept
  6.2  Presentation materials
  6.3  Visualizing and analyzing inspiration
    6.3.1  Mood boards
    6.3.2  Inspiration boards
    6.3.3  Designing effective communication boards
  6.4  Digital versus print presentations
  6.5  Types of boards
    6.5.1  Brand standards
    6.5.2  Specification boards
    6.5.3  Brand in context boards
  6.6  The client presentation
    6.6.1  Preparation
    6.6.2  Connecting with the client
    6.6.3  Meeting strategies
  6.7  Design development
    6.7.1  Client confidentiality
    6.7.2  Market research
    6.7.3  Final polishing
  6.8  Launching the brand identity
References

内容大纲

作者介绍

目录

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