- 新质传播英语阅读/高等学校财经翻译系列丛书
- - 作者：编者:王鹏|责编:浩南|总主编:刘重霄
  - 出版社：首都经贸
  - ISBN：9787563838776
  - 出版日期：2025/08/01
  - 页数：273
- 售价：19.2

内容大纲
《新质传播英语阅读》是专为本科生设计的教材，旨在为学生提供传播领域的前沿知识和实际应用，不仅注重语言能力培养，更着重于数字化和人工智能技术在现代传播领域的应用。教材结合了最先进的人工智能通识课程的教学理念，通过实际案例和理论知识的有机融合，帮助学生深入了解人工智能技术如何重塑传播方式，探索其伦理与治理问题，并掌握数字时代所需的关键技能。教材凭借其在学术探索性、形式多样性和实用性方面的优势，为学生提供了深入理解现代传播学与英语学习相结合的独特资源，具有广泛的教育应用价值。
作者介绍
王鹏，首都经济贸易大学外国语学院大学英语教学部主任，致力于应用语言学和比较教育学研究。参与编写多部教材，主持多项科研、教改和大学英语课程建设项目，参与两项北京市重点教学改革项目。带领团队进行课程思政建设和数字化教学改革，在“新文科理念下基于国际经贸组织全球胜任力的公共外语教学模式构建与实践”的特色班外语教学中探讨新的教学模式。在CSSCI期刊上发表多篇论文。担任“外教社杯”全国高校外语教学大赛、全国高校学生跨文化能力大赛、北京高校青年人才国际胜任力大赛，外研社“教学之星”大赛，北京市大学生英语演讲比赛等各类赛事评委。
目录
Unit 1 Is the Emergence of AI Set to Transform the Film and Art Industries?
  Text A OpenAI Unveils AI That Instantly Generates Eye-Popping Videos
  Text B AI-Generated Art Is Already Transforming Creative Work
Unit 2 AI Reshaping Gaming: Exploring a New Essra of Personalization and Immersive Experiences
  Text A AI in Gaming: Next-Level Play for Immersive and Dynamic Fun
  Text B Interactive Gaming Worlds: Building Smarter NPCs
Unit 3 The Interactive Relationship Between Artificial Intelligence and Book Publishing Market
  Text A AI in Book Publishing: Threat or Promising New Future?
  Text B The Impact of AI on Authors Selling on Amazon: Navigating Opportunities and Risks in Intellectual Property
Unit 4 Digital Voice Driven Virtual Humans: A Deep Dive
  Text A Unleash the Power of Digital Voice: From   Text to Speech and Beyond
  Text B Siri, Alexa, Google... What Comes Next?
Unit 5 VR Museum Experience and Tourism Innovation
  Text A Exploring the Frontier of Tourism: VR Museums and the Future of Travel Innovation
  Text B The Rise of VR Immersive Tourism: Experiences, Challenges, and Future Prospects
Unit 6 Digital Home: Intelligent Clothing System
  Text A Smarter Homes: Moving from Tech for Tech's Sake to Tech with a Purpose
  Text B Solar Intelligent Clothing: Technology Leads Future Comfortable Life
Unit 7 Will Paper Money Disappear?: How Digital Currencies Are Entering Our Lives
  Text A Could Digital Currencies Put Banks out of Business?
  Text B Is the Implementation of a CBDC in Australia Feasible?
Unit 8 Culture Digitization: The International Communication of the Visual-Mode Chinese Classics
  Text A Black Myth: Wukong Is China's First Blockbuster Video Game: Will There Be More?
  Text B Knowing This Lore Makes Black Myth: Wukong Way More Enjoyable
Unit 9 Enlivening Literature: Data-Driven Visualization Methods and AI-Generated Means of Transmission
  Text A Mapping Jane Austen's Novels in the Digital Age
  Text B AI Generates Thousands of Free Audiobooks
Unit 10 The Other Side of the Coin: The Ethical Issues of Artificial Intelligence
  Text A Fairness, Transparency, and Human Involvement: The Ethical Side of Artificial Intelligence
  Text B Global AI Governance Initiative

内容大纲

作者介绍

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