- 新一代运营管理(创新驱动全球数字经济发展英文)
- - 作者：朱昊|责编:岑品杰
  - 出版社：复旦大学
  - ISBN：9787309183313
  - 出版日期：2025/12/01
  - 页数：567
- 售价：39.2

内容大纲
《新一代运营管理：创新驱动全球数字经济发展（英文）》是一部全面且前沿的教材，深入探讨数字化与全球化背景下运营管理的创新与实践。本书系统整合了理论框架、技术应用与真实案例，旨在帮助读者掌握新一代运营管理的核心策略与工具，应对快速变化的商业环境。
全书结构清晰，每章均以真实案例收尾，实现理论与实践的深度结合。无论是高校学生、从业者还是企业管理者，都能从中获得应对全球化与数字化挑战的洞见，提升战略决策与创新运营能力，塑造未来竞争力。
作者介绍
目录
Chapter 1
  Introduction to Operations Management in the Digital Era
  1.1 Defining Operations Management in the Digital Economy
  1.2 The Evolution of Operations Management: From Traditional to Digital
  1.3 The Impact of Globalization on Operations
  1.4 The Role of Technology in Shaping the Future of Operations
  1.5 Key Challenges in Next-Generation Operations
  1.6 The Strategic Importance of Operations in a Digital World
  Case Study: General Electric's Digital Transformation—Pioneering Industry 4.0
Chapter 2
  Digital Transformation of Operations
  2.1 Industry 4.0 and the Rise of Smart Manufacturing
  2.2 Key Digital Technologies: AI, IoT, Blockchain, and Robotics
  2.3 Digitalization in Supply Chain Management
  2.4 The Role of Data Analytics and Machine Learning in Operations
  2.5 Overcoming Barriers to Digital Transformation
  2.6 Comparative Analysis of Successful Digital Transformation Cases in Manufacturing
  Case Study: Digital Transformation at Schneider Electric: Leveraging IoT for Smart Manufacturing and Energy Efficiency
Chapter 3
  Innovations in Global Supply Chain Management
  3.1 The Modern Global Supply Chain: Challenges and Opportunities
  3.2 The Role of Digital Tools in Supply Chain Optimization
  3.3 Real-Time Supply Chain Management with IoT and Big Data
  3.4 Global Sourcing and the Impact of Digital Connectivity
  3.5 Supply Chain Resilience and Risk Management in a Digital Era
  3.6 Comparative Analysis of Agile Supply Chains in the Consumer Electronics Industry
  Case Study: Agile Supply Chains in the Consumer Electronics Industry—The Role of Digital Connectivity at Apple
Chapter 4
  Operational Efficiency Through Automation and Robotics
  4.1 Understanding Automation in Modern Operations
  4.2 Robotics in Production and Logistics: Advancements and Applications
  4.3 AI-Driven Automation: Beyond Simple Task Automation
  4.4 Designing Automated Systems for Increased Efficiency
  4.5 Integrating Human and Machine: Collaborative Robotics (Cobots)
  4.6 Comparative Analysis of Robotics in Automotive Manufacturing
  Case Study: Robotics in Automotive Manufacturing: The Role of Automation at BMW Group
Chapter 5
  Lean, Agile, and Hybrid Models in Operations
  5.1 Principles of Lean Operations: Maximizing Value, Minimizing Waste
  5.2 Agile Operations: Responding to Market Demands in Real-Time
  5.3 Hybrid Models: Combining Lean and Agile for Flexibility and Efficiency
  5.4 The Role of Digital Technologies in Lean and Agile Practices
  5.5 Overcoming Cultural and Organizational Barriers to Lean and Agile Practices
  5.6 Comparative Analysis of Lean and Agile in E-Commerce Fulfillment Centers
  Case Study: Lean and Agile in E-Commerce Fulfillment: The Role of Automation at JD.com
Chapter 6
  Sustainable Operations and Green Supply Chains
  6.1 Defining Sustainable Operations in the Digital Economy
  6.2 The Circular Economy and Its Implications for Operations
  6.3 Green Logistics: Reducing the Environmental Impact of Supply Chains

  6.4 Implementing Sustainable Manufacturing Practices
  6.5 The Role of Collaboration and Partnerships in Achieving Sustainable Operations
  6.6 Comparative Analysis of Sustainability Initiatives in the Fashion Industry
  Case Study: Sustainability Initiatives at Levi Strauss & Co.
Chapter 7
  Quality Management in the Digital Era
  7.1 The Evolution of Quality Management: From TQM to Digital Excellence
  7.2 Real-Time Quality Monitoring with IoT and Data Analytics
  7.3 Statistical Process Control with Control Charts
  7.4 Digital Tools for Continuous Improvement and Six Sigma
  7.5 Blockchain for Ensuring Quality and Transparency in the Supply Chain
  7.6 Comparative Analysis of Digital Quality Control in Pharmaceutical Manufacturing: Innovations at Pfizer, Novartis, and Roche
  Case Study: Digital Quality Control at Tesla: Harnessing AI and Robotics for Superior Manufacturing Quality
Chapter 8
  Strategic Operations Management for Competitive Advantage
  8.1 Aligning Operations with Business Strategy: A Modern Approach
  8.2 The Role of Operations in Creating and Sustaining Competitive Advantage
  8.3 Globalization and the Impact of Digital on Strategic Operations
  8.4 Government and Diplomatic Negotiations: The Impact of Digital Transformation
  8.5 Developing Operational Flexibility to Stay Ahead of Competitors
  8.6 Comparative Analysis of Strategic Operations in Global Technology Firms
  Case Study: Strategic Operations at Huawei: Harnessing Digital Innovation for Sustained Competitive Advantage
Chapter 9
  Service Operations Management in a Digital World
  9.1 Introduction to Service Operations in the Digital Age
  9.2 Digital Transformation in Service Delivery
  9.3 Optimizing Service Operations with Data Analytics and AI
  9.4 Inventory Management and Service Levels in Service Operations
  9.5 Service Quality and Customer Experience
  9.6 Comparative Analysis of Strategic Operations in Global Service Industries
  Case Study: Strategic Operations at Amazon: Leveraging Digital Tools for Service Excellence in a Global Environment
Chapter 10
  Managing Digital and Remote Workforces
  10.1 The Changing Nature of the Workforce in a Digital Economy
  10.2 Digital Tools for Remote Collaboration and Communication in Operations
  10.3 Managing Virtual Teams: Communication, Trust, and Efficiency
  10.4 Employee Training and Continuous Development for a Digital Workforce
  10.5 Building Digital Leadership and a Resilient Remote Culture
  10.6 Comparative Analysis of Remote Workforce Management in the Tech Industry
  Case Study: Remote Workforce Management at Shopify
Chapter 11
  Risk Management and Resilience in Digital Operations
  11.1 Identifying and Understanding Operational Risks in a Globalized, Digital Economy
  11.2 Advanced Digital Tools for Risk Prediction and Management in Operations
  11.3 Cybersecurity in Operations: Protecting Data and Critical Infrastructure
  11.4 Developing Resilient Supply Chains to Handle Disruptions
  11.5 Integrating Risk Management into Corporate Strategy and Culture
  11.6 Comparative Analysis of Renewable Energy Companies: Resilience in Operations Post-COVID-19
  Case Study: Strategic Operations and Resilience at ?rsted: Navigating Disruptions in the Renewable Energy Sector
Chapter 12

  The Future of Operations Management
  12.1 Emerging Technologies Shaping Future Operations
  12.2 The Impact of 5G, Quantum Computing, and Augmented Reality
  12.3 Next-Generation Supply Chains: Autonomous Systems and Smart Logistics
  12.4 Preparing Operations Managers for the Digital Future
  12.5 The Ethical, Social, and Environmental Dimensions of Future Operations
  12.6 Comparative Analysis: A Vision of the Future in the Watch Industry
  Case Study: A Vision of the Future in the Fashion Industry—Innovation in Operations at Gucci

内容大纲

作者介绍

目录

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