- 食虫及其未来--昆虫食品的优势与消费者认知探索(英文版)
- - 作者：刘蕴瑶|责编:于源//侯雅琦
  - 出版社：经济科学
  - ISBN：9787521875324
  - 出版日期：2026/01/01
  - 页数：341
- 售价：39.6

内容大纲
本书通过系统的文献综述、专家访谈、问卷调查和数据分析，构建并验证了昆虫食品效益的测量工具，深入探讨了健康、营养、口感、文化、经济和环境价值六大维度对消费者态度、消费价值、满意度、主观幸福感、忠诚度及社区归属感的影响。同时，本书还分析了食物新奇倾向、享乐功能、实用功能和环境认同的调节作用，为食品营销决策者、政策制定者和公众提供了理论与实践依据。通过揭示昆虫食品的潜在价值及其对消费者行为的深远影响，本书旨在推动昆虫食品从小众走向主流，为全球食品可持续性发展提供新的思路和解决方案。
作者介绍
刘蕴瑶，博士，四川旅游学院副教授。主要研究方向为美食旅游、旅游营销与数字文旅。长期深耕文旅融合前沿领域，主持并参与国家级自然科学基金项目、教育部人文社科基金项目、四川省哲学社会科学基金项目等国家级、省部级及地厅级课题30余项，在国内外高水平SSCI/CSSCI期刊发表论文30余篇。研究成果多次被地方政府部门采纳应用，具有扎实的理论基础与丰富的实践经验。
目录
CHAPTER 1 INTRODUCTION
  1.1  Global Food Sustainability and Environmental Challenges
  1.2  Insect-Based Food as Sustainable Food
  1.3  Insect-Based Food Consumption in China
  1.4  Purpose and Scope of the Book
CHAPTER 2 THEORETICAL FOUNDATIONS AND CONSUMER PERCEPTIONS
  2.1  Understanding Food Consumption Behavior
  2.2  Perceptions of Unusual Food Consumption
  2.3  Food Benefits and Value
CHAPTER 3 CONSUMER ATTITUDES, SATISFACTION, AND CONSUMPTION VALUE
  3.1  Formation of Attitudes Toward Insect-Based Food
  3.2  Consumer Satisfaction with Insect-Based Food
  3.3  Perceived Consumption Value and Market Potential
CHAPTER 4 EMOTIONAL AND SOCIAL DIMENSIONS OF INSECT-BASED FOOD
  4.1  Subjective Well-Being and Food Consumption
  4.2  Food Loyalty and Community Attachment
  4.3  Attachment to the Community
CHAPTER 5 CONCEPTUAL MODEL OF INSECT-BASED FOOD CONSUMPTION
  5.1  Development of the Insect-Based Food Benefit Measurement Scale
  5.2  Hypotheses Development
  5.3  Proposed Conceptual Model
CHAPTER 6 METHODOLOGY AND EMPIRICAL EVIDENCE
  6.1  Study Design and Approach
  6.2  Measurement Development and Validation
  6.3  Data Collection and Analytical Techniques
CHAPTER 7 FINDINGS AND ANALYSIS
  7.1  Descriptive and Exploratory Findings
  7.2  Measurement Model and Confirmatory Analyses
  7.3  Hypothesis Testing and Structural Relationships
  7.4  Moderating Effects and Additional Insights
CHAPTER 8 DISCUSSION AND IMPLICATIONS
  8.1  Contributions to Sustainable Food and Consumer Research
  8.2  Policy and Consumer Education Recommendations
  8.3  Marketing Strategies for Insect-Based Food
CHAPTER 9 FUTURE PROSPECTS AND CONCLUSION
  9.1  Key Findings and Synthesis
  9.2  Limitations
  9.3  Future Research Directions
APPENDICES
REFERENCES

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