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    • 工商管理英语教程(附光盘第2版新世纪专业英语系列教材普通高等教育十一五国家级规划教材)
      • 作者:张初愚
      • 出版社:西安交大
      • ISBN:9787560530888
      • 出版日期:2009/05/01
      • 页数:339
    • 售价:16.8
  • 内容大纲

  • 作者介绍

  • 目录

    Unit 1 What is a Manager?
      Additional reading What is Management?
    Unit 2 Levels of Management
      Additional reading What It Takes to Be a Great Manager
    Unit 3 Management-a Dynamic Process
      Additional reading A Chaging Workforce:Older and More Diverse
    Unit 4 Ten Principles of Economics (Part Ⅰ)
      Additional reading Supply and Demand
    Unit 5 Ten Principles of Economics(Part Ⅱ)
      Additional reading National Income Accounts
    Unit 6 Planning
      Additional reading Overview of Goals and Plans
    Unit 7 Organizing
      Additional reading Departmentlization
    Unit 8 Leading(Part Ⅰ)
      Additional reading reading Leading(Part Ⅱ)
    Unit 9 The Basic Structure and Objectives of the Control Process
      Additional reading Budget and financial Controls
    Unit 10 The Business Presentation
      Additional reading Types of Presentations and Five Propositions about Presentations
    Unit 11 Forms of Business Enterprise
      Additional reading Categorize a Company by Industry Sector
    Unit 12 The Role of Services in an Economy
      Additional reading Management Challenges
    Unit 13 The World of Retailing
      Additional reading Developing a Retail Strategy
    Unit 14 The Role of Marketing Research in Decision Making
      Additional reading The Nature of Marketing
    Unit 15 Human Resource Management and Competitive Advantage
      Additional reading The Industrial Relations System
    Unit 16 Entrepreneurs:The Energizers of Small business
      Additional reading Characteristics of Entrepreneurs
    Unit 17 Business Ethics
      Additional reading Manifestations of Ethical Dilemmas
    Unit 18 The Job Interview
      Additional reading Preparing Your Resume
    Appendix Ⅰ Reference Translation of the Main Texts
    Appendix Ⅱ Key to the Exercises
    Appendix Ⅲ Tapescripts
    Appendix Ⅳ Glossary

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