- 工商管理英语教程(附光盘第2版新世纪专业英语系列教材普通高等教育十一五国家级规划教材)
- - 作者：张初愚
  - 出版社：西安交大
  - ISBN：9787560530888
  - 出版日期：2009/05/01
  - 页数：339
- 售价：16.8

内容大纲
作者介绍
目录
Unit 1 What is a Manager?
  Additional reading What is Management?
Unit 2 Levels of Management
  Additional reading What It Takes to Be a Great Manager
Unit 3 Management-a Dynamic Process
  Additional reading A Chaging Workforce:Older and More Diverse
Unit 4 Ten Principles of Economics (Part Ⅰ)
  Additional reading Supply and Demand
Unit 5 Ten Principles of Economics(Part Ⅱ)
  Additional reading National Income Accounts
Unit 6 Planning
  Additional reading Overview of Goals and Plans
Unit 7 Organizing
  Additional reading Departmentlization
Unit 8 Leading(Part Ⅰ)
  Additional reading reading Leading(Part Ⅱ)
Unit 9 The Basic Structure and Objectives of the Control Process
  Additional reading Budget and financial Controls
Unit 10 The Business Presentation
  Additional reading Types of Presentations and Five Propositions about Presentations
Unit 11 Forms of Business Enterprise
  Additional reading Categorize a Company by Industry Sector
Unit 12 The Role of Services in an Economy
  Additional reading Management Challenges
Unit 13 The World of Retailing
  Additional reading Developing a Retail Strategy
Unit 14 The Role of Marketing Research in Decision Making
  Additional reading The Nature of Marketing
Unit 15 Human Resource Management and Competitive Advantage
  Additional reading The Industrial Relations System
Unit 16 Entrepreneurs:The Energizers of Small business
  Additional reading Characteristics of Entrepreneurs
Unit 17 Business Ethics
  Additional reading Manifestations of Ethical Dilemmas
Unit 18 The Job Interview
  Additional reading Preparing Your Resume
Appendix Ⅰ Reference Translation of the Main Texts
Appendix Ⅱ Key to the Exercises
Appendix Ⅲ Tapescripts
Appendix Ⅳ Glossary

内容大纲

作者介绍

目录

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