- 电子商务英语(全国高等院校电子商务系列实用规划教材)
- - 作者：覃正//王丹萍
  - 出版社：北京大学
  - ISBN：9787301053645
  - 出版日期：2010/02/01
  - 页数：290
- 售价：12

内容大纲
    本书精选40篇电子商务英语阅读材料，旨在提高学生的阅读与写作能力，拓宽学生的知识面，使其理解并掌握电子商务的基本概念、原理及发展趋势，从而促进学生外语技能与专业知识的全面发展。
    本书共分10个单元。每个单元涉及电子商务的一个主题，主要包括电子商务的基本概念、电子市场的基本架构、B2C电子商务、B2B电子商务、电子商务中的客户行为及客户服务、电子商务的技术架构、移动商务的发展、电子营销、电子商务中的支付体系以及电子商务涉及的法律道德问题。每个单元以阅读训练为主，并提供科技英语翻译及写作技巧点拨，以帮助学生在提高阅读能力的同时，加强写作能力的训练。
    本书可作为高等院校电子商务及相关专业本科生与研究生的教材，也可供读者自学使用。
作者介绍
目录
UNIT 1  Brief Introduction to
    E-commerce
    Text
    The Emergence ofE-commerce
    Supplementary Reading 1
    E—commerce in China
    Supplementary Reading 2
    Amazon--Before and After
    Supplementary Reading 3
    Should E—commerce Be Taxed Like
    Any Other Commerce
    参考译文
UNIT 2  E—commerce Market
    Mechanism
    Text
    Electronic Marketplaces
    Supplementary Reading 1
    eBay—The Juggernaut of
    E—marketplaces
    Supplementary Reading 2
    Collaborative Commerce--The Next
    Big Trend in Partnering
    Supplementary Reading 3
    Making the Web Just another
    Venue for TradeShows
    参考译文
UNIT 3  BusinesstoCustomer
    E-commerce
    Text
    Yesterday，Today and Tomorrow of
    B2C E-commerce
    Supplementary Reading 1
    B2B VSB2C—More。I。han Just
    a Letter
    Supplementary Reading 2
    FAQ for B2C
    Supplementary Reading 3
    What iS the Difference between B2C
    and B2B
    参考译文
UNIT 4 Businessto。Business
    E—commerce
    Text
    Business—to—Business E—commerce
    Supplementary Reading 1
    B2B Marketing Strategies
    Supplementary Reading 2
    E—Commerce Procurement
    Management
    Supplementary Reading 3

    Research on Partner·Choosing and
    Web Services for B2B Ecomme~e i1
    Virtual Enterprises
    参考译文
UNIT 5 Consumer Behavior and
    Customer Services in
    E—commerce
    Text
    Customer Behavior Affects
    E-commerce Competitiveness
    Supplementary Reading 1
    E-commerce Report：Technology
    that promises to analyze sales data
    more simply and quickly could
    alter customer interactions
    Supplementary Reading 2
    Improving Customer Experience：
    Usability Testing Is Not Enough
    Supplementary Reading 3
    Five Myths in E—Commerce
    about Personalization
    参考译文
UNIT 6 Technical Infrastructure
    of E-commerce
    Text
    Database
    Supplementary Reading 1
    Two Technical Infrastructures of
    E-commerce--Data Management
    and ComputerNetwork
    Supplementary Reading 2
    Internet
    Supplementary Reading 3
    Communities in Cyberspace
    参考译文
UNIT 7  Mobile Commee
    Text
    Mobile Commerce
    Supplementary Reading l
    M—commerce Security Challenges
    and Solution
    Supplementary Reading 2
    Mcommerce at Helsana Health
    Insurance
    Supplementary Reading 3
    Mcommerce in China
    参考译文
UNIT 8 Online Marketing
    Text
    E-marketing

    Supplementary Reading 1
    E·marketing Strategy and Tesco’S
    E-marketing Campaign
    Supplementary Reading 2
    Google and Financial Crisis
    Supplementary Reading 3
    Search Engine Optimization
    参考译文
UNIT 9 Payment System in
    Ecommerce
    Text
    Electronic Payment
    Supplementary Reading 1
    Electronic Funds Transfer
    Supplementary Reading 2
    Untraceable Digital Cash，Information
    Markets，and BlackNet(1)
    Supplementary Reading 3
    Untraceable Digital Cash，Information
    Marketsand BlackNet(2)
    参考译文
UNIT 1 0 LawEthics in E—commerce
    Text
    Computer Security
    Supplementary Reading 1
    Computer Virus
    Supplementary Reading 2
    The Law ofthe Web for Businesses
    Supplementary Reading 3
    Privacy and Confidentiality in an
    Ecommerce World
    参考译文
Kev to Exercises
References

内容大纲

作者介绍

目录

同类热销排行榜

推荐书目