- 世纪商务英语阅读教程(基础篇Ⅰ学生用书第5版新世纪高职高专商务英语专业系列规划教材)
- - 作者：王洗薇//赵雨华|主编:刘杰英
  - 出版社：大连理工大学
  - ISBN：9787561186961
  - 出版日期：2014/07/01
  - 页数：170
- 售价：11.2

内容大纲
    王洗薇与赵雨华主编的《世纪商务英语阅读教程》以商务文化及礼仪为主线，让学生了解英语国家文化，学习商务礼仪，以适应未来的外事及商务工作。其主要内容有：
    1．阅读技巧点津，循序渐进地介绍了各种常用的阅读技巧，条理清晰、通俗易懂。通过阅读技巧阐述、示范讲解和技巧训练三个步骤，让学生了解并掌握阅读技巧，提高阅读速度，增强阅读理解能力。
    2．综合阅读，包括两篇文章，选材新颖，与时俱进，契合商务及跨文化题材，实用性强，让学生在加强阅读能力的同时能够了解商务知识及文化常识。
    3．实用阅读，包括一篇实用阅读材料，选材围绕企业对商务英语人才的需求，呈现真实的商务文本，让学生能够加深对商务工作内容的理解。
作者介绍
目录
Unit 1 Western Cultures
  Reading Skill Focus
    Context Clues(1)
    A：Guided Practice
    B：Let’S Try
  Comprehensive Reading
    Text A：American Culture
    Text B：How to Adapt to British Culture？
  Practical Reading
    Invitation Letter
Unit 2 Making Introductions
  Reading Skill Focus
    Context Clues(2)
    A：Guided Practice
    B：Let’s Try
  Comprehensive Reading
    Text A：Introductions,Greetings and Titles in Business
    Text B：Making Introductions Correctly
  Practical Reading
    Business Card
Unit 3 Telephone Etiquette
  Reading Skill Focus
    Context Clues(3)
    A：Guided Practice
    B：Let’S Try
  ComprehensiVe Reading
    Text A：Tips for Getting People to Slow Down
    TextB：Phone EtiquetteTips
  Practical Reading
    Contact Information
Unit 4 Business Entertainment
  Reading Skill Focus．
    Context Clues(4)
    A：Guided Practice
    B：Let’S Try
  Comptehensive Reading
    Text A：Entertainment and GifiGiving in Business
    Text B：Canal Museum—An Ideal Place for Business Receptions
  Practical Reading
    Checldist
Unit 5 Business Invitations
  Reading Skill Focus
    Finding the Main Idea(1)
    A：Guided Practice
    B：Let’STry
  ComprehensiVe Reading
    Text A：Business Invitations
    Text B：Customs on Invitations in Britain
  Practical Reading
    Business Invitations

Test One
Unit 6 Dining Culture
  Reading Skill Focus
   Finding the Main Idea(2)
    A：Guided Practice
    B：Let’S Try
  Comprehensive Reading
    Text A：HOW Americans Eat and Drink
    Text B：Table Manner Tips
  Practical Reading
    Menu
Unit 7 Etiquette
  Reading Skill Focus
    Finding the Main Idea(3)
    A：Guided Practice
    B：Let’STry
  Comprehensive Reading
    Text A：Body Language Speaks Louder Than Words
    Text B：Gracious Manners Make You Charming
   Practical Reading
     Q&A
Unit 8 Communication Skills
  Reading Skill Focus
    PatternsofParagraphDevelopment(1)
    A：Guided Practice
    B：Let’S Try
  Comprehensive Reading
    TextA：Various Styles ofnCommunication
    Text B：Listening Skills
   Practical Reading
     List
Unit 9 Intercultural Communication
  Reading Skill Focus
    Patterns ofParagraphDevelopment(2)
    A：Guided Practice
    B：Let’S Try
  Comprehensive Reading
    Text A：InterculturalnCommunication Tips
    Text B：Cross—cultural Negotiation
  Practical Reading．
    Tables&Graphs
Unit 10 Being a Smart Customer
  Reading Skill Focus
    Pattems ofParagraph Development(3)
    A：Guided Practice
    B：Let’S Try
  Comprehensive Reading
    TextA：Tipsfor Spending Your Money Wisely
    TextB：How to be a Smart Customer
  Practical Reading

    Online Catalogue
Test Two

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