- MBA英语综合教程/高等院校工商管理系列
- - 作者：编者:唐斌//黄珊
  - 出版社：浙江大学
  - ISBN：9787308151399
  - 出版日期：2015/12/01
  - 页数：197
- 售价：14

内容大纲
唐斌、黄珊主编的这本《MBA英语综合教程》是围绕案例主题编写，内容涵盖了管理理念(Management)、企业愿景(Vision)、职业规划(Career)、商务礼仪(Business Etiquette)、市场营销(Marketing)和产品战略(Strategy)等MBA专业知识。每章节选取相关主题的三个国内外案例，围绕主题设计一系列案例分析活动和练习，不仅可以激发学生学习英语的兴趣，训练学生的听、说、读、写、译技能，也能增长他们的专业知识，提高职业素养，以及运用专业知识思考和解决管理中所面临的现实问题的能力。
本书适用于MBA、EMBA、MPA学员，也可以作为对国际商务感兴趣的本科生和研究生、企业管理专业人员或从事商务及管理等相关工作的人员自学或培训的教材。
作者介绍
目录
UNIT ONE MANAGEMENT
  Ⅰ. LEARNING OBJECTⅣES
  Ⅱ. WARMING-UP
  Ⅲ. PRE-READING
    Management
  Ⅳ. CASE READING 1
    When Corporations Fail at Doing Good
  Ⅴ. CASE READING 2
    How Strong Is China Inc.?
  Ⅵ. PRACTICAL SKILLS
    Company Profile
  Ⅶ. CASE READING 3
    Change in Gay-Marriage Law Could Benefit Businesses
UNIT TWO VISION
  Ⅰ. LEARNING OBJECTⅣES
  Ⅱ. WARMING-UP
  Ⅲ. PRE-READING
    Business Development
  Ⅳ. CASE READING 1
    Cautiously Welcoming Our New Computer Overlords
  Ⅴ. CASE READING 2
    Remaining Vigilant
  Ⅵ. PRACTICAL SKILLS
    Business Presentation
  Ⅶ. CASE READING 3
    Lenovo Aims Higher
UNIT THREE CAREER
  Ⅰ. LEARNING OBJECTⅣES
  Ⅱ. WARMING-UP
  Ⅲ. PRE-READING
    Globalization and Employment
  Ⅵ. CASE READING 1
    If You Don't Prioritize Your Day, Someone Else Will
  Ⅴ. CASE READING 2
    Career Development
  Ⅵ. PRACTICAL SKILLS
    Applying for a Job
  Ⅶ. CASE READING 3
    The 15 Biggest Body Language Mistakes to Watch out for
    How to Deal with Difficult People at Work
UNIT FOUR BUSINESS ETIQUETTE,
  Ⅰ. LEARNING OBJECTⅣES
  Ⅱ. WARMING-UP
  Ⅲ. PRE-READING
    Business Etiquette
  Ⅳ. CASE READING 1
    The Difference Between a Boss and a Leader
  Ⅴ. CASE READING 2
    Clamping Down on Corporate Bribery
  Ⅵ. PRACTICAL SKILLS

    Business Travel
  Ⅶ. CASE READING 3
    Host at Pl Window on the World Show
UNIT FⅣE MARKETING
  Ⅰ. LEARNING OBJECTⅣES
  Ⅱ. WARMING-UP
  Ⅲ. PRE-READING
    Strategic Implications of Marketing in the 21st Century
  Ⅳ. CASE READING 1
    Can Preferred Shares Gain a Foothold?
  Ⅴ. CASE READING 2
    Small Commodities, Big Prospects
  Ⅵ. PRACTICAL SKILLS
    Business Meetings
  Ⅶ. CASE READING 3
    Are Computers Making Society More Unequal?
UNIT SiX STRATEGY
  Ⅰ. LEARNING OBJECTⅣES
  Ⅱ. WARMING-UP
  Ⅲ. PRE-READING
    Values
  Ⅳ. CASE READING 1
    A New Collaborative Crowdfunding Model
  Ⅴ. CASE READING 2
    First-Degree Merger
  Ⅵ. PRACTICAL SKILLS
    Business Reporting
  Ⅶ. CASE READING 3
    Amazon's Failed Pitch to Authors
  Key to Exercises

内容大纲

作者介绍

目录

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