- 会展实务英语(附光盘第2版全国高等院校基于工作过程的校企合作系列教材)
- - 作者：编者:蔡龙文//黄冬梅
  - 出版社：对外经贸大学
  - ISBN：9787566315755
  - 出版日期：2016/06/01
  - 页数：221
- 售价：14.4

内容大纲
蔡龙文、黄冬梅主编的《会展实务英语（附光盘第2版全国高等院校基于工作过程的校企合作系列教材）》以行动导向理论为指导，从涉外会展服务与接待工作过程与典型的工作任务出发，创建基于行动领域的学习情境，组织教学内容，以期让学习者通过大量的任务与项目学习，建构其涉外会展工作的岗位英语能力。
该教材遵循职业针对性、岗位实用性、实践可操作性原则，优化实训课程结构和内容，方便教师使用以学习者为中心，教学做合一、理论与实践合一、工学结合的教学模式，开展会展服务与接待英语教学。
作者介绍
目录
Module 1  Services before an Exhibition
  Unit 1  Promoting an Exhibition推广展会
    Task 1  Introducing an Exhibition
    Task 2  Inviting to an Exhibition
    Task 3  Enquiring about an Exhibition
    Task 4  Choosing an Exhibition
  Unit2  Making Exhibiting Arrangements安排参展
    Task 1  Booking a Stand
    Task 2  Arranging Shipping
    Task 3  Handling Insurance
    Task 4  Making Travel Arrangements
  Unit 3  Movingin an Exhibition进驻展馆
    Task 1  Building the Booth
    Task 2  Decorating the Booth
    Task 3  Training Booth Staff
Module 2  Services at an Exhibition
  Unit 4  Receiving Clients接待客户
    Task 1  Receiving Customers at a Booth
    Task 2  Socializing with Clients
    Task 3  Going Sightseeing with Clients
  Unit 5  Presenting Products推介产品
    Task 1  PresentingProducts
    Task 2  TalkingwithVisitorsaboutNewProducts
    Task 3  LearningtoPresentEffectively
  Unit 6  Negotiating Business洽谈业务
    Task 1  Negotiating about Price
    Task 2  Negotiating about Payment
    Task 3  Negotiating about Shipment
    Task 4  Negotiating about Packingand Insurance
  Unit 7  Signinga Contract签订合同
    Task 1  Drawing up a Contract
    Task 2  Amending a Contract
    Task 3  Signing a Contract
Module 3  Services after an Exhibition
  Unit 8  Following up Business跟进业务
    Task 1  Learning Exhibition Follow-up Strategy
    Task 2  Planning After-show Marketing Activities
    Task 3  Following up Sales Orders & Prospects
  Unit 9  Analyzing Exhibition Results分析会展成效
    Task 1  Measuring the Success of an Exhibition
    Task 2  Reporting Exhibition Results
    Task 3  Writing Reports on Exhibition Results
Key to the Activities
  Unit 1  Promoting an Exhibition推广展会
  Unit 2  Making Exhibiting Arrangements安排参展
  Unit 3  Moving in an Exhibition进驻展馆
  Unit 4  Receiving Clients接待客户
  Unit 5  Presenting Products推介产品
  Unit 6  Negotiating Business洽谈业务
  Unit 7  Signinga Contract签订合同

  Unit 8  Following up Business跟进业务
  Unit 9  Analyzing Exhibition Results分析会展成效
Appendices
  Appendix 1 附录1  常用外贸专业术语缩略词
  Appendix 2 附录2  国际展览专业术语
  Appendix 3 附录3  部分展览专业网站
References 参考文献

内容大纲

作者介绍

目录

同类热销排行榜

推荐书目