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内容大纲
本书主要介绍商务活动中，英语书信、计划书、合同以及广告的特点和基本知识。本次修订是在2017年第五版的基础上进行的。增加了新的内容，替换了比较陈旧的样例。修订后更加实用，可供英语专业、公共英语以及英语学习者做教材使用。 -
作者介绍
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目录
Preface
Part 1 General Remarks on Practical English Writing
1.1 Defmition of Practical Writing
1.2 Appropriateness and Accuracy
1.3 Features of Practical English Writing
1.3.1 Practicality
1.3.2 Reality
1.3.3 Certainty
1.3.4 Formality and Informality
1.3.5 Timeliness
1.4 Principles of Practical Writing
1.4.1 Clarity
1.4.2 Conciseness
1.4.3 Coherence
1.4.4 Readability
1.5 Personal VS.Impersonal Constructions
1.6 Usage of the Past and Present Tense
1.7 Paragraph Coherence
1.7.1 Common Transitional W0rds and Phrases
1.7.2 Repetition of Key Words
1.7.3 Linldng Pronouns
Part 2 Letter Writing
2.1 An Introduction to Letter Writing
2.2 The Look of the Letter
2.2.1 Letter Placement and Design
2.2.2 Letter Format
2.2.2.1 Block Style
2.2.2.2 Modified Block Style
2.2.2.3 Modified Semiblock Style
2.2.2.4 Official Style
2.2.2.5 Simplified Style
2.2.2.6 Memorandum
2.3 The Elements of A Letter
2.3.1 Letterhead
2.3.2 Date
2.3.3 Inside Address
2.3.4 Salutation
2.3.5 Text
2.3.6 Complimentary Close
2.3.7 Signature
2.3.8 Enclosure
2.3.9 Copy Notation
2.3.10 Postscript
2.4 Envelopes
2.4.1 For Business Letters
2.4.2 For Personal Letters
2.5 Folding&Inserting
Part 3 Sample Letters and I llustrations
3.1 Invitation
3.2 Acceptance
3.3 Application
3.4 Cover Letter
3.5 Appointment&Interview
3.6 Employment Letter
3.7 Request&Inquiry
3.8 Refusal
3.9 Complaints
3.10 Adjustments
3.11 Apologies
3.12 Congratulations
3.13 Condolence&Sympathy
3.14 Get-Well Letters
3.15 Thank-YOU Letters
3.16 Recommendation
3.17 Letter of Introduction
3.18 Letter of Instruction
3.19 Sales Letter
3.20 Follow—up Letter
3.21 Welcome Letter
3.22 Sensitive Letter
3.23 Belated Letter
3.24 Letters to Family and Friends
3.25 Love Letters
3.26 Letter to the Editor
Part 4 SecretariaI Work
4.1 Itinerary
4.2 Interview Arrangement
4.3 Regulations and Rules
4.3.1 Regulations
4.3.2 Rules
4.4 Notice and Announcement
4.4.1 Notice
4.4.2 Announcement
4.5 Meeting Documents
4.5.1 Agenda
4.5.2 Minutes
4.6 Report
4.6.1 Informal Report
4.6.1.1 FeasibilityReport
4.6.1.2 Status／Progress Report
4.6.1.3 Test Report
4.6.1.4 Trip Report
4.6.1.5 Trouble Report
4.6.2 Formal Report
4.7 Proposal
4.8 Invitation Card
4.9 Questionnaire
4.10 Miscellaneous
4.10.1 Telephone Notes
4.10.2 Schedule
4.10.2.1 Daily Schedule for a Boss
4.10.2.2 other Schedules
4.10.3 Statistias
Part 5 Information and Publicity
5.1 Introduction
5.2 Help Wanted
5.3 Homes for Sale and Rent
5.4 Directions
5.4.1 Directions for Medicine
5.4.2 Directions for Home Rems
5.4.3 Directions for Getting to Place
5.5 Menus
5.6 Recipes
5.7 Weather Forecast
5.8 Pubfic Signs
5.8.1 Traffic Signs
5.8.2 Packing Signs
5.8.3 General Signs
5.9 Lost and Found
5.10 Corrections
5.11 Obituary
5.12 Birth Notice
5.13 Engagement Announcement
5.14 Lonely Hearts Introductions
5.15 Teaching Synabus
Part 6 Legal Documents
6.1 Agreements and Contracts
6.1.1 The Features of Agreement and Contract
6.1.1.1 Mutual Conse]at
6.1.1.2 Offer andAcceptance
6.1.1.3 Voluntary
6.1.1.4 Consideration
6.1.1.5 Capacity
6.1.1.6 Legality
6.1.2 Elements of Agreement／Contract
6.2 Certificates and Credentials
6.2.1 Certificate of Honor／Recognition
6.2.2 Graduation／Degree Certificates
6.2.3 Notarized Certificates
6.2.4 Other Certificates
6.3 Last Will and Testament
6.4 Power ofAttorney
6.5 Warranty
6.6 Miscenaneous
Part 7 Personal I nformation
7.1 Resume
7.1.1 Resume Design
7.1.1.1 sections in Resume
7.1.1.2 Types ofResume
7.1.1.3 Designs ofResume
7.1.2 General Layout and Detail Format in Resume
7.1.2.1 General Layout
7.1.2.2 Detail Format
7.1.3 Special Sections in Resume
7.1.3.1 Highlight—summary Section
7.1.3.2 0bjective—goal Section
7.1.4 Amplification Page
7.1.5 Tips on Resume Writing
7.1.6 Samples
7.1.7 Cover Letter Accompanying Resume
7.2 Self Introduction／Recommendation
7.3 Personal Statement
7.3.1 Tips Oil Personal Statement Writing
7.3.2 Samples
7.4 Notes
7.5 Visiting Cards
Part 8 Research Paper
8.1 Research Process
8.1.1 Choosing a Topic
8.1.1.1 SubjectArea
8.1.1.2 Limitation ofthe Topic
8.1.1.3 Statement ofthe Topic
8.1.2 Preparing a Working Bibliography
8.1.3 Collecting Information
8.1.3.1 CriticalEvaluation of Sources
8.1.3.2 Note Taking
8.1.4 Outlining the Paper
8.1.4.1 Thesis Statement
8.1.4.2 Principles of Organization
8.1.4.3 Type ofOutlines
8.1.4.4 Outline Formats
8.1.5 Writing the Paper
8.1.5.1 The First Draft
8.1.5.2 Revision
8.1.5.3 Format
8.1.5.4 Final Editing
8.1.5.5 Proofreading
8.1.6 Avoiding Plagiarism
8.1.6.1 Quoting Accurately
8.1.6.2 ParaphrasingAccurately
8.2 The Parts of a Research Paper
8.2.1 The Front Matter
8.2.1.1 Abstxact
8.2.1.2 Approval Sheet
8.2.1.3 Title Page
8.2.1.4 0utline／Table of Contents
8.2.1.5 Preface
8.2.1.6 Acknowledgements
8.2.1.7 List ofTables.Figures andDiagrams
8.2.2 The Text
8.2.2.1 Organization ofthe Text
8.2.2.2 Section Tme and Heading
8.2.3 Reference Materials
8.2.3.1 N0tes
8.2.3.2 Bibliography
8.2.4 Bibliographic Citation
8.2.4.1 Notes on Bibliographic Citation
8.2.4.2 Examples for Entries(MLA Style)
8.2.5 References-cited Format
8.2.5.1 Author-Year Format
8.2.5.2 Author-Number Format
8.3 Main Differences Between MLA，APA and Chicago Styles
8.4 Proposal
8.5 Acknowledgements
Bibliography
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