- 西方社会礼仪与文化/东方剑桥应用英语系列
- - 作者：范冰|责编:陈丽勋
  - 出版社：浙江大学
  - ISBN：9787308137416
  - 出版日期：2014/11/01
  - 页数：195
- 售价：14

内容大纲
《西方社会礼仪与文化/东方剑桥应用英语系列》详细介绍了西方社会的礼仪规范和相关文化背景，旨在帮助人们在对外交往中充分展现中国公民良好的礼仪素养和精神面貌。全书共分为12章，内容涵盖了西方礼仪文化概述、见面礼仪、人际交往礼仪、文书礼仪、公共场所行为礼仪、餐饮礼仪、着装礼仪、婚俗礼仪、丧葬礼仪、商务礼仪、禁忌礼仪和体态礼仪。本书在介绍西方社会礼仪规范的同时深入挖掘其后的文化根源和背景知识，每一章正文之后的情景对话和补充阅读材料都尽量保持了英语的原汁原味，有助于读者在阅读中学习地道的语言。
本书可作为高校学生的选修课教材及英语、对外汉语等专业的拓展课程教材，也可作为课外阅读书籍，同时也适合出国留学人士和广大英语爱好者学习使用。
作者介绍
目录
Chapter 1 Outline of Western Culture and Etiquette西方文化礼仪概述
  Intensive Reading
  1.1  The Conception of West
  1.2  What Is Culture?
  1.3  The Cultural Logic of Westerners
  1.4  What Is Etiquette?
  Vocabulary
  Exercises
  Situational Dialogues
  Supplementary Reading
Chapter 2 Chapter Etiquette of Greetings见面礼仪
  Intensive Reading
  2.1  Forms of Address
  2.2  Ways of Daily Greetings
  2.3  Courtesy of Introduction
  2.4  Ways of Saying Goodbye
  2.5  Handshaking, Social Kissing and Hugging
  Vocabulary
  Exercises
  Situational Dialogues
  Supplementary Reading
Chapter 3 Etiquette of Interpersonal Communication人际交往礼仪
  Intensive Reading
  3.1  Ladies First
  3.2  Paying a Visit
  3.3  Giving and Receiving Gifts
  3.4  Phone Calling Etiquette
  3.5  Four Dynamic Terms of Courtesy
  Vocabulary
  Exercises
  Situational Dialogues
  Supplementary Reading
Chapter 4 Etiquette of Practical Writings文书礼仪
  Intensive Reading
  4.1  Invitations
  4.2  Letters
  4.3  Thank-you Note
  4.4  Email and Fax Etiquette
  Vocabulary
  Exercises
  Situational Dialogues
  Supplementary Reading
Chapter 5 Etiquette of Behavior in Public Places公共场所行为礼仪
  Intensive Reading
  5.1  Personal Space
  5.2  The Use of Cell Phones in Public
  5.3  At Concerts
  5.4  Riding Public Transportation and Cars
  5.5  Tipping
  Vocabulary

  Exercises
  Situational Dialogues
  Supplementary Reading
Chapter 6 Dining Etiquette餐饮礼仪
  Intensive Reading
  6,1  The Table Setting
  6.2  Western Cuisine
  6.3  Napkin Etiquette
  6.4  Table Manners
  6.5  Seating Arrangements
  6.6  Going Dutch
  Vocabulary
  Exercises
  Situational Dialogues
  Supplementary Reading
Chapter 7 Dressing Etiquette着装礼仪
  Intensive Reading
  7.1  Formal Wear
  7.2  Business Attire
  7.3  Business Casual
  7.4  Causal Wear
  Vocabulary
  Exercises
  Situational Dialogues
  Supplementary Reading
Chapter 8 Wedding Etiquette婚俗礼仪
  Intensive Reading
  8.1  Before the Wedding
  8.2  At the Wedding
  8.3  Wedding Gift Etiquette
  Vocabulary
  Exercises
  Situational Dialogues
  Supplementary Reading
Chapter 9 Funeral Etiquette丧葬礼仪
  Intensive Reading
  9.1  Funeral Customs and Etiquette
  9.2  Memorial and Burial Service
  9.3  Other Means to Express Sympathy
  Vocabulary
  Exercises
  Situational Dialogues
  Supplementary Reading
Chapter 10 Business Etiquette商务礼仪
  Intensive Reading
  10.1  Business Visiting
  10.2  Business Meals and Gift Giving
  10.3  Formal Business Meetings
  10.4  Office Etiquette
  10.5  Job Interview Etiquette

  Vocabulary
  Exercises
  Situational Dialogues
  Supplementary Reading
Chapter 11 Taboos in Western Culture and Etiquette禁忌礼仪
  Intensive Reading
  11.1  Taboo Food and Drink
  11.2  Taboo Numbers
  11.3  Taboo Colors
  11.4  Verbal Taboo
  Vocabulary
  Exercises
  Situational Dialogues
  Supplementary Reading
Chapter 12 Etiquette of Body Language体态礼仪
  Intensive Reading
  12.1  The Power of the Palm
  12.2  An Analysis of the Handshake
  12.3  Arm and Leg Signals
  12.4  Eye Contact
  12.5  Single Hand Gestures
  Vocabulary
  Exercises
  Situational Dialogues
  Supplementary Reading
Keys to Exercises
Bibliography

内容大纲

作者介绍

目录

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