- 中医跨文化传播(浙江省普通本科高校十四五重点教材)
- - 作者：编者:徐宁骏//黄在委|责编:殷晓彤
  - 出版社：浙江大学
  - ISBN：9787308250764
  - 出版日期：2024/06/01
  - 页数：380
- 售价：39.6

内容大纲
    本书作为全国第一本融合跨文化交际和中医文化国际传播的高等学校教材，旨在通过理论讲解、模拟展示、案例分析、实际操练、角色扮演等方式，理论与实践双轨并举，适当穿插编者真实见闻，融知识性、学术性、趣味性、可操作性为一体，打造独一无二的中医跨文化传播模式。
    本书将从中医跨文化传播的关键要素、实际操作、域外中医的发展、跨文化障碍和突破途径、未来趋势等五方面展开设计和内容编写，既有高屋建瓴式的诸如“一带一路”等国家政策的外语解读，又有心系中国传统文化和中医核心价值体系、胸怀天下健康的抱负，将中医跨文化传播置于提升全球人民健康福祉的大环境，为培养具有国际化视野和全球化意识的世界公民作出贡献。
    本书适合本科生、研究生、来华留学生、出国留学生、在职（中）医护人员，以及对中医药文化和跨文化传播感兴趣的社会人士。
作者介绍
目录
Part One  Foundations
  1  Rationale of TCM Interculturalization
    1.1  A Glimpse into TCM Interculturalization
    1.2  Rationale for Communicating TCM Across Cultures
    1.3  Brief Overview of TCM Interculturalization
  2  Ethical Considerations in TCM Interculturalization
    2.1  Ethical Principles of TCM Interculturalization
    2.2  Ethics in TCM Practice
    2.3  Bilingual Excerpts about TCM Ethics
Part Two  Theories
  3  Culture in General and Culture of TCM in Particular
    3.1  Culture: Definitions and Features
    3.2  Essence of TCM
    3.3  Yin-Yang Theory and TCM
  4  Human Communication: Concepts, Models and Features
    4.1  Defining Human Communication: Western Perspective
    4.2  Defining Human Communication: Chinese Perspective
    4.3  Features of TCM Interculturalization
  5  Culture Values and TCM Interculturalization
    5.1  Basics of Cultural Values
    5.2  Value Orientations and TCM Culture
    5.3  Cultural Dimensions and Its Influence on Healthcare
Part Three  Messages
  6  Language, TCM Culture, and Thought: Verbal Communication Across Cultures
    6.1  Essence of Language and Linguistics
    6.2  Understanding Perception of TCM Culture
    6.3  Thinking Patterns and TCM Culture
  7  Moving Between Languages: Cultural Translation
    7.1  Features of TCM Language
    7.2  Translating TCM Classics into English
    7.3  Cultural Default in TCM Translation
  8  Nonverbal Communication: Action, Space and Time
    8.1  Essentials of Nonverbal Communication
    8.2  Four TCM Diagnostic Methods
    8.3  Time and Space Across Cultures
Part Four  Health
  9  Perceptions of Health and Illness Across Cultures
    9.1  Worldview and the Healthcare Belief System
    9.2  Intercultural Barriers to Effective Health Communication
    9.3  Improving Multicultural Health Communication
  10  TCM Around the World: Past and Present
    10.1  TCM in Japan and the Republic of Korea
    10.2  TCM in the US and the UK
    10.3  TCM in Brazil, Russia, India, and South Africa
  11  National Policies and TCM Education
    11.1  National Policies and TCM Interculturalization
    11.2  International Students of TCM in China
Part Five  Action
  12  Clntercultural Challenges: Recognizing and Dealing with Differences
    12.1  Stereotype and TCM Interculturalization

    12.2  Ethnocentrism and TCM Interculturalization
    12.3  Culture Shock and TCM Interculturalization
  13  Striving for Effective and Appropriate TCM Interculturalization
    13.1  Gaining Intercultural Competence
    13.2  Evaluating Competence and Training for TCM Interculturalization
    13.3  Tools of Evaluating Intercultural Communication Competence
  14  Future of TCM Interculturalization: Challenges and Promises
    14.1  Globaiization and TCM Interculturalization
    14.2  Concluding Remarks
References

内容大纲

作者介绍

目录

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